Ajax Privacy and Cybersecurity Lawyer, Rajen Akalu, of Akalu Law P.C., provides his comment on a poem about his privacy work written by Darien Pearce at Goodlawyer.
With age and experience, we have to accept and embrace our limitations; otherwise we are forced to experience bitterness and resentment. Starting a business is something of a catalyst for developing this insight. You’re not good at everything, and you can’t do it all. Fortunately, there are going to be people who have skills that you lack, and you can appreciate the talents of others in the process. This is both humbling and inspiring.
In my case, starting a law practice made me realize just how talentless I am at marketing (accounting too but that’s for another post!). If I am honest, I used to have a dim view of marketing. I thought it was shallow and lacked substance, practiced by people who like to spend more time networking than actually working!
How wrong I was!
There’s no business development without marketing. No business means no work! The process of promoting and selling products or services to customers is what marketing is all about. It involves understanding customer needs, creating valuable offerings, and communicating effectively through diverse channels. The ultimate goal is to acquire, satisfy, and retain customers, driving sales revenue and building brand awareness.
A good marketer is worth their weight in gold. However, marketers tend to have sparkling personalities and in business as in life, all that glitters is not gold. Someone talented at marketing will take the time to get to know what you and your business is about and not provide cookie-cutter solutions.
The folks at Goodlawyer at the forefront of marketing in the alternative legal service provider space. I’ve had the privilege of working with one of their exceptional sales reps Darien Pearce. Darien wrote a poem about my practice area – Poetic Privacy. If that’s not going beyond call of duty, I’m not sure what is. Here’s the poem:
Poetic Privacy
In the vaulted halls where silence hums,
Law walks cloaked, where shadow
drums.
A scholar’s mind, a sentry’s stance
Reading truths in every glance.
Where other’s blink he holds the light,
Rajen guards the edge of night.
Not with fear, but fluent grace-
He draws the veil, reveals the face.
Privacy, not absence, is design;
To choose the lock, the door, the line.
And through the dust of coded lore
He charts the rule, then asks for more.
Darien Pearce.
If I had unlimited time and infinite resources, I wouldn’t be able to come up with that. I never thought about what I do this way. And it’s not often that I blush, but then it’s not often I receive a poem either. I’ve come to appreciate good marketing and great marketers, like Darien. We need people who reflect who and what we are and the value we bring to the market. This is important because you do not have eyes in the back of your head, and nothing great is ever accomplished alone.
Rajen Akalu
rajen@akalulaw.com
647 299 5079
